This New Instagram Hack Will Skyrocket Your Brand Engagement

Instagram’s latest update finally lets you reorder your own feed with a simple drag-and-drop interface. Now, people can pin favourite posts to the top of their profile grid, rearrange content without deleting or reposting, and highlight key campaigns - whether it’s a product launch, a customer testimonial, or a seasonal promotion. This level of control transforms the social storefront, giving you the power to curate first impressions and extend the lifespan of your best content.

From a marketer’s perspective, there are five big reasons to care about this feature. First, pinning top posts ensures your most scroll-stopping content greets every visitor. Second, by resurfacing evergreen highlights, you can keep your feed fresh without constantly creating new posts. Third, sequencing case studies or campaign stories in a logical order helps you control your brand narrative. Fourth, you can spotlight time-sensitive promotions or influencer takeovers exactly when they matter most. Finally, featuring proven top performers at the top of your grid drives more likes, comments, and shares - boosting your overall reach.

Think of your grid like a magazine spread: balance product imagery, lifestyle shots, and behind-the-scenes peeks for visual harmony. And while reordering doesn’t directly alter Instagram’s algorithm, showcasing your best posts first often leads to increased dwell time and higher organic reach.

In conclusion, Instagram’s new feature puts the power of curation directly into your hands, letting you showcase top-performing posts, extend the life of evergreen content, and shape your brand narrative exactly as you intend. By strategically pinning and rearranging posts, you can create a visually engaging grid that drives higher engagement, boosts dwell time, and ultimately supports your broader marketing goals. Give this tool a try on your next campaign to see firsthand how a perfectly ordered feed can elevate your brand’s storytelling and impact.